Pinned4 Sports Betting Marketing Strategies to Maximize Your ROIAs sports betting expands and new states open, more operators are chasing a market that has massive growth potential. In the face of such stiff competition, providing free bonuses or using online ads does not seem enough. Operators should up the game with their marketing efforts. …Sports Betting8 min read
Published in DataSeries·PinnedImmersing Your Fans in Virtual Sports BettingThe COVID outbreak has led to a 30 percent increase in virtual sports betting activity. Even though live sports are back and sportsbooks have returned to normal operation, many operators have seen the advantages of adding this lucrative market to their omnichannel experience. But is virtual betting a good option…Virtual6 min read
Published in DataSeries·PinnedCrypto Sports Betting: a Must-have or a Bubble?As a growing number of sports fans decide to put money down on their favorite events, crypto sports betting is quickly gaining popularity. Online bitcoin casino statistic tracker Bitcoin Strip analyzed data from sixty crypto gambling sites to find that people are placing a staggering 337 bets per second. …Cryptobet7 min read
PinnedSports Betting Trends Heading the US Market in 2021 & BeyondLeading-edge technologies are reimagining how sportsbooks operate and strategize today given a push to new sports betting trends. Clearly, the sports betting industry is booming, and technologies have the biggest impact on it. On a global scale, a report by Technavio forecasts worldwide market growth of $134.06 billion between 2020–2024…Sports Betting10 min read
Pinned4 Most Powerful Strategies for Acquiring Customers to Your SportsbookThe US sports betting market is booming. In 2020, Americans spent almost $35 billion wagering on sports events, so it’s no surprise that the competition to acquire customers for sportsbooks is fierce. …Sports10 min read
Aug 3Cementing Relationships with Your Bettors with AI-Based CRMsWith widespread competition in the sports betting market, building strong and long-term relationships with your bettors has become a must for any operator. When it comes to Customer Relationship Management (CRM), we see a growing focus on automation of lead generation and customer retention activities. …CRM4 min read
Jun 30Why Does Your Sports Betting Business Need a PAM System?The iGaming Next New York conference just wrapped and we saw a lot of buzz around fan engagement and retention for sports betting businesses. And this is not a surprise. In 2020, DraftKings shared that their average customer acquisition cost (CAC) is $371 per user. …Sports Betting4 min read
Published in DataArt: Media & Technology Insights·Mar 25, 2021How DevOps Help Localize Sports Betting SoftwareBetting on sports is a global phenomenon. And although the sports that are most popular vary by geographic location, one thing remains constant: fans love to put their money down on a game! Sports betting enthusiasts are everywhere, making online gambling an ideal industry to pursue. However, given the global…Sports Betting4 min read
Published in DataSeries·Dec 5, 2019Building Sports Betting Solutions: Tech Opportunities and Challenges in the US MarketThe spread of legalized sports betting across the US feels like a modern-day gold rush. There are now thirteen states where gambling on sporting events is allowed, with others expected to jump on board in the very near future. …Sports5 min read
Published in DataArt: Media & Technology Insights·Oct 11, 2019Member-onlyLive Sports Betting In a Mobile World“In-play is just an incredibly engaging experience. It’s incumbent upon the existing operators to create really exciting new markets to engage the customer.” — Seth Young, Chief Innovations Officer at PointsBet. Every sports fan knows the thrill of seeing their favorite team make a comeback and win a big game…Sports6 min read
