Leading-edge technologies are reimagining how sportsbooks operate and strategize today given a push to new sports betting trends. Clearly, the sports betting industry is booming, and technologies have the biggest impact on it. On a global scale, a report by Technavio forecasts worldwide market growth of $134.06 billion between 2020–2024…


The US sports betting market is booming. In 2020, Americans spent almost $35 billion wagering on sports events, so it’s no surprise that the competition to acquire customers for sportsbooks is fierce. …


Betting on sports is a global phenomenon. And although the sports that are most popular vary by geographic location, one thing remains constant: fans love to put their money down on a game!

Sports betting enthusiasts are everywhere, making online gambling an ideal industry to pursue. However, given the global…


The spread of legalized sports betting across the US feels like a modern-day gold rush. There are now thirteen states where gambling on sporting events is allowed, with others expected to jump on board in the very near future. …


“In-play is just an incredibly engaging experience. It’s incumbent upon the existing operators to create really exciting new markets to engage the customer.” — Seth Young, Chief Innovations Officer at PointsBet.

Every sports fan knows the thrill of seeing their favorite team make a comeback and win a big game…


“I think younger consumers relate to the gamification of all things — not just Fortnite, EA Sports and Madden. If you look at Las Vegas, younger consumers don’t use slot machines, they are more apt to bet on sports.” …


Although the concept of “gaming” has existed for a long time, the word “gamification” first gained popularity in 2010 as this pastime became deeply intertwined with technology. In the following years, the idea of applying badges, points, and leaderboards to increase engagement in marketing strategies has exploded. With an estimated…


The explosive growth of sports betting continues to rise following last year’s U.S. Supreme Court decision to strike down a federal ban on wagering.

While the broadcasting and sports industries buzz with excitement, how large will the betting market get? Although predictions vary, they all indicate that the increase in…


Have you ever downloaded an app, looked at it for five minutes, couldn’t figure it out, and deleted it? Yes, me too. Even if the app provided all of the features and capabilities I needed, if it’s not usable, it is erased from my mind forever. The same goes for…


The manner in which sports fans experience games they love is continuously evolving. As these changes occur, it is critical for sports teams to recognize the value and importance of fan engagement by evolving alongside them.

In recent years, teams have dedicated more time and resources toward cultivating a strong…

Russell Karp

General topics incl sports & media. Vice President, Media and Entertainment at DataArt.com

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